AI Visibility Audit — PassPass (pro.passpass.be) | Sample Report

Client	PassPass
URL	pro.passpass.be
Industry	B2B SaaS / Event Technology — Ticketing & Event Management
Country	Belgium
Report date	May 2026
Report version	v3.0
Methodology	Rankara Methodology v4.2
AI Visibility Score	23/100 — WEAK

Executive Summary

/ 100

🟠 WEAK

AI prompts tested	52
AI platforms	ChatGPT, Perplexity, Gemini, Claude
Non-brand recommendation rate	0/36 (0%)
Competitor gap vs Eventbrite	−41 pts
Signals analyzed	8
Audit date	May 2026

PassPass scores 23 out of 100 — placing it in the WEAK tier. The brand is recognized when users already know the name, but it is not being recommended when Belgian event organizers ask AI systems which ticketing platform to use.

⚠ CRITICAL FINDING — 0% RECOMMENDATION RATE
PassPass was the primary recommendation in 0 of 36 non-brand buyer prompts tested (0/36 = 0%). When Belgian event organizers search AI for "best ticketing platform," "ticketing software for associations," or "Eventbrite alternative" — PassPass is never the answer AI gives them. Those 36 non-brand prompt slots were captured entirely by Eventbrite, Weezevent, and Eventix.

Lost-Opportunity Statement: When Belgian event organizers ask AI systems which ticketing platform to use, PassPass is never recommended. Those discovery opportunities are currently captured entirely by Eventbrite, Weezevent, and Eventix. PassPass exists in AI training data, but only as a recognizable name — not as a recommended solution.

Three Diagnostic KPIs

KPI	Result	Benchmark (EMERGING tier)
Organic AI Mention Rate	22.2%	~45–55%
AI Recommendation Rate (non-brand)	0%	5–15%
Competitor Gap	−41 pts vs Eventbrite	N/A

90-Day Opportunity: Deploying SoftwareApplication and FAQ structured data, resolving crawl access for key organizer-facing pages, and publishing three core B2B content pages could move PassPass from WEAK (23/100) to low-Emerging (35–40/100) within 90 days — a 52–74% score improvement achievable with largely in-house effort. Confidence: Medium.

Top 3 Critical Findings

Finding 1

Critical absence from all B2B organizer category prompts — 0/36 non-brand recommendations

In 0 of 36 non-brand prompts did PassPass appear as the primary recommendation. PassPass did not appear in any ChatGPT, Gemini, or Claude responses when AI was asked to recommend ticketing platforms for Belgian event organizers — the platform's primary target audience. AI is sending that buyer traffic exclusively to Eventbrite and Weezevent. [Evidence ID: E-S5-001]

Finding 2

No SoftwareApplication structured data — AI cannot extract B2B product facts

No SoftwareApplication, Organization, or FAQPage structured data detected on pro.passpass.be. AI systems have no machine-readable signals identifying PassPass as a B2B ticketing SaaS. Without this, AI cannot extract structured facts about the product when crawling the site — a fundamental gap for a platform whose entire commercial value is its organizer tools. [Evidence ID: E-S2-001]

Finding 3

No B2B-specific content assets exist on pro.passpass.be

No category landing page, no comparison pages, no use-case content for associations, festivals, or sports clubs, no case studies, and no pricing page in crawlable HTML. The public-facing content on pro.passpass.be is functionally invisible to AI systems because there is almost nothing to index. [Evidence ID: E-S4-001]

Signal Dashboard

Client-Friendly Signal Mapping

This report uses simplified signal labels optimized for the B2B organizer buyer journey. The table below maps each label to the official Rankara v4.2 signal.

Client-facing label	Official Rankara v4.2 signal
S1 Crawl & Index Access	S8 AI Crawlability & Renderability
S2 Structured Data	S4 Fluency & Structure + S6 Source Ecosystem & Knowledge Graph
S3 Brand Entity	S7 Entity Clarity + S6 Source Ecosystem & Knowledge Graph
S4 Content Quality	S1 Statistics & Data + S3 Quotations & Expert Voice + S4 Fluency & Structure
S5 AI Response Testing	S5 AI Mention Monitoring
S6 Review & Social Proof	S2 Citations & References + S3 Quotations & Expert Voice
S7 Competitor Benchmark	Competitive Visibility Score module
S8 Local/Language Fit	Cross-cutting diagnostic affecting S1, S4, S5, and S7

8-Signal Scorecard

Signal-Level Tier Reference: 0–4 = CRITICAL | 5–9 = WEAK | 10–14 = DEVELOPING | 15–19 = AVERAGE | 20–25 = STRONG

Signal	Score (/25)	Tier	One-Line Finding
S1 — Crawl & Index Access	8/25	🟡 WEAK	Key organizer-facing pages are largely login-walled or JS-rendered; robots.txt does not explicitly permit AI crawlers.
S2 — Structured Data	2/25	⚫ CRITICAL	No SoftwareApplication, Organization, or FAQPage structured data — AI cannot extract structured facts about the B2B product.
S3 — Brand Entity	7/25	🟡 WEAK	Brand exists but B2B entity signals are weak; no Wikidata entry, no Wikipedia article, no B2B software directory listings.
S4 — Content Quality	5/25	🟡 WEAK	No category landing pages, no comparison pages, no use-case content — public B2B content is too thin for AI to learn from or cite.
S5 — AI Response Testing	10/25	🟡 DEVELOPING	Absent in 78% of non-brand prompts; recommended in 0% (0/36); Perplexity mentions PassPass but ChatGPT, Gemini, and Claude do not for B2B category prompts.
S6 — Review & Social Proof	3/25	⚫ CRITICAL	No B2B organizer reviews on Capterra, G2, or GetApp; no testimonials on pro.passpass.be; no review structured data.
S7 — Competitor Benchmark	6/25	🟡 WEAK	Scores below all five benchmarked competitors on every AI-relevant axis; gap vs. Eventbrite is 41 points on the composite score.
S8 — Local/Language Fit	4/25	⚫ CRITICAL	No Dutch-language organizer pages; no hreflang tags; Belgium's bilingual market is unaddressed.
TOTAL	45/200	23/100 — WEAK

Platform Performance Summary

Platform	Mention Rate (13 prompts)	Recommendation Rate (A+B, 9 prompts)	Key Finding
ChatGPT	31% (4/13)	0% (0/9)	Recognizes PassPass only in brand-direct queries; absent in all category and recommendation prompts
Perplexity AI	62% (8/13)	11% (1/9)	Best performer; mentions PassPass in several A+B prompts but never as the primary recommendation
Gemini	31% (4/13)	0% (0/9)	Similar to ChatGPT; brand-direct recognition only, absent in organizer discovery queries
Claude	23% (3/13)	0% (0/9)	Weakest non-brand performance; only surfaces PassPass when explicitly named in the prompt
Combined A+B across all 4 platforms		0/36 = 0% recommendation rate

Priority Action Matrix

Priority	Action	Signal	Expected Impact	Timeline
1	Deploy SoftwareApplication + Organization structured data on pro.passpass.be	S2	Enables AI to extract structured B2B product facts; unlocks Perplexity and Gemini indexing	1–3 days
2	Update robots.txt to explicitly allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and others; publish valid sitemap	S1	Removes access barrier for all major AI crawlers; confirms indexable content	1–2 days
3	Publish /ticketing-for-organizers-belgium category landing page with raw HTML content	S4	Creates the primary AI-citable asset for the most important B2B discovery query	5–10 days

Signal Analysis

32%

What this means: AI systems can technically reach pro.passpass.be, but the platform is structured primarily as a login-walled SaaS dashboard — the content most valuable to AI (features, pricing, how it works, who it's for) is either behind authentication or rendered dynamically by JavaScript rather than delivered as readable HTML.

Check Results

Check	Status	Finding	Evidence ID
robots.txt — AI crawler rules	❌	The site does not actively signal AI-crawler permission. This removes a positive accessibility signal and makes AI access less explicit.	E-S1-001
Sitemap present and valid	❌	No sitemap.xml detected at pro.passpass.be/sitemap.xml; without a sitemap, AI crawlers have no guided list of indexable organizer-facing pages	E-S1-002
Key pages return 200 OK	✅	Homepage and login page return 200 OK; pricing and features pages return valid responses but content is partially JS-rendered	E-S1-003
Content in raw HTML (not JS-only)	❌	Primary organizer-facing value pages render key content via JavaScript frameworks; AI crawlers that do not execute JS see minimal text content	E-S1-004
Canonical domain consistent	✅	pro.passpass.be uses consistent canonical tags and does not split authority across multiple domains	E-S1-005
Core organizer pages indexable	❌	Dashboard, event management, and access control pages are behind authentication and return 302 redirects to login for unauthenticated crawlers	E-S1-006

Analysis: The fundamental structural challenge for pro.passpass.be is that it is a SaaS application first and a marketing website second. The organizer dashboard — where PassPass's actual value lives — is locked behind login and invisible to AI. The public-facing pages that could communicate PassPass's value proposition appear to rely on JavaScript rendering, which many AI crawlers do not fully execute.
Important clarification on robots.txt: The absence of explicit Allow directives does NOT mean AI crawlers are blocked. The current robots.txt does not explicitly Disallow any major AI crawler. However, best practice is to add explicit Allow directives so that AI crawlers have a clear, unambiguous permission signal.

Priority action: Update robots.txt to explicitly allow GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, and Bingbot; publish a sitemap.xml covering all public organizer-facing pages; convert key landing pages to deliver content in raw HTML rather than client-side JavaScript rendering. Full robots.txt template in Section 7.

What this means: PassPass has not deployed any structured data markup on pro.passpass.be. This means AI systems that do crawl the site have no machine-readable signals to extract facts about the product — what it is, who it's for, how much it costs, or how it compares to alternatives.

Schema Check Results

Schema Type	Present	Valid	Finding	Evidence ID
Organization structured data	❌	N/A	No Organization markup; AI cannot extract official entity facts (name, address, founding date, description)	E-S2-001
WebSite structured data	❌	N/A	No WebSite markup; sitelinks search box and site description signals absent	E-S2-002
FAQPage structured data	❌	N/A	No FAQ content or markup; AI cannot extract structured answers to common organizer questions	E-S2-003
SoftwareApplication structured data	❌	N/A	Critical absence: No SoftwareApplication markup — the primary schema type for B2B SaaS AI visibility	E-S2-004
BreadcrumbList	❌	N/A	No breadcrumb markup; page hierarchy invisible to AI	E-S2-005
Review / AggregateRating	❌	N/A	No review markup; not applicable until real verifiable reviews exist on the site	E-S2-006

Analysis: The complete absence of structured data on pro.passpass.be is the most technically impactful gap in this audit. Without SoftwareApplication structured data, AI has no reliable signal that PassPass is a B2B ticketing management application. Eventbrite, by contrast, implements Organization, SoftwareApplication, and FAQPage structured data across its organizer-facing pages — giving AI systems a structured, authoritative description at every crawl. Deploying structured data is one of the fastest, most technically straightforward improvements in this audit and should be prioritized in Week 1.

Priority action: Implement SoftwareApplication structured data on the pro.passpass.be homepage and all key organizer-facing pages; implement Organization structured data on the homepage; implement FAQPage structured data on any FAQ or help content page. Full code examples in Section 7.

28%

What this means: "PassPass" as a brand is recognized by AI systems, primarily through its consumer-facing presence at events.passpass.be. However, the B2B product at pro.passpass.be has almost no distinct entity signals in AI knowledge bases — AI systems that know PassPass exists often describe it in consumer terms rather than as an organizer management SaaS.

Entity Signal Checks

Check	Status	Finding	Evidence ID
Wikidata entity exists	❌	No Wikidata entry for PassPass or its B2B product; AI systems that rely on Wikidata for entity facts have no structured data about PassPass	E-S3-001
Wikipedia article exists	❌	No Wikipedia article for PassPass; significant gap for training-data-dependent AI systems such as ChatGPT and Claude	E-S3-002
Google Knowledge Panel visible	🟡	A basic Google Knowledge Panel exists for "PassPass Belgium" but describes the company primarily in consumer ticketing terms; no B2B organizer-specific panel	E-S3-003
Consistent brand name across web	✅	"PassPass" is used consistently across the web; no significant name confusion detected	E-S3-004
Crunchbase / LinkedIn presence	🟡	PassPass has a LinkedIn company page and a basic Crunchbase profile; neither specifically references the pro.passpass.be B2B product with organizer-facing descriptions	E-S3-005
Key directory listings (B2B SaaS)	❌	PassPass is not listed on Capterra, G2, GetApp, or Software Advice — the primary B2B software directories that AI systems use to source recommendations	E-S3-006
About page with B2B entity signals	❌	pro.passpass.be does not have a dedicated About or Product page explaining the B2B product in organizer terms	E-S3-007

Analysis: The entity signal picture for PassPass is split. On the consumer side, the brand has reasonable recognition. On the B2B organizer side, AI systems lack the signals to describe PassPass as a professional-grade event management platform. When an event organizer asks AI "is PassPass a good platform for managing my events?", AI responses tend to be hedged or vague because there is no structured, authoritative B2B description for the system to draw on.

Priority action: Create a B2B-focused About/Product page on pro.passpass.be that clearly describes PassPass as an organizer management platform for Belgian event organizers; submit a Wikidata entity; and claim the PassPass listing on Capterra and G2 with B2B-specific descriptions.

20%

What this means: The public-facing content on pro.passpass.be is too thin for AI systems to learn from, cite, or use to answer organizer questions. The platform lacks every category of content that drives B2B SaaS AI visibility: no category landing pages, no competitor comparison pages, no use-case content for specific organizer segments, no case studies, and no detailed FAQ.

Content Check Results

Check	Status	Finding	Evidence ID
Category-level landing pages	❌	No page targeting "ticketing platform Belgium organizers" or equivalent; the primary entry point for organizers discovering PassPass through AI is entirely absent	E-S4-001
Comparison / alternative pages	❌	No PassPass vs. Eventbrite page, no PassPass vs. Weezevent page; when Belgian organizers ask AI to compare options, PassPass cannot be surfaced	E-S4-002
Use-case specific content	❌	No pages for associations, festivals, sports clubs, cultural organizations, or venues; AI cannot connect PassPass to specific organizer segments	E-S4-003
FAQ content	❌	No publicly accessible organizer FAQ on pro.passpass.be; common organizer questions are unanswered in crawlable content	E-S4-004
Case studies / success stories	❌	No named organizer case studies; AI systems have no third-party validated evidence that Belgian event organizers use PassPass successfully	E-S4-005
Pricing page in crawlable HTML	❌	Pricing information, if present, is not in publicly accessible HTML-rendered format that AI crawlers can read	E-S4-006
Content depth vs. competitors	❌	Eventbrite's organizer resource center contains hundreds of indexed pages; PassPass's public B2B content is orders of magnitude thinner	E-S4-007

Analysis: Content is where the Eventbrite gap is most visible and most actionable. When an AI is asked "best ticketing platform for associations in Belgium," it reaches into Eventbrite's content library and recommends Eventbrite because the content exists. PassPass has not published the equivalent. The 90-day content roadmap in Section 6 addresses this systematically, beginning with the three highest-leverage pages: a category landing page targeting Belgian organizers, a comparison page against Eventbrite, and a use-case page for associations.

Priority action: Publish a minimum of three B2B organizer content pages within 30 days: (1) /ticketing-for-organizers-belgium, (2) /passpass-vs-eventbrite, (3) /associations-belgium. Each must be delivered in raw HTML and include at minimum 600–800 words of substantive, factual, organizer-focused content.

40%

What this means: PassPass is not being recommended to Belgian event organizers by AI systems. In 78% of non-brand prompts tested, PassPass was entirely absent from AI responses. The platform's only consistent AI presence is in brand-direct queries where the organizer already knows the PassPass name.

Primary recommendation rate in non-brand prompts: 0/36 = 0%. PassPass was not the primary recommendation in a single one of the 36 non-brand prompts tested across all four platforms. This is the primary commercial insight of this audit.

MODULE 3 — 13-Prompt Summary

Prompt Category	Prompts Tested	Client Mentioned	Client Recommended	Top Competitor
A — Category Discovery (A1–A3)	3 × 4 = 12	2/12 (17%)	0/12 (0%)	Eventbrite
A — Comparison (A4–A5)	2 × 4 = 8	4/8 (50%)	0/8 (0%)	Eventbrite
B — Alternatives (B1–B2)	2 × 4 = 8	1/8 (13%)	0/8 (0%)	Weezevent
B — Use Case (B3–B4)	2 × 4 = 8	1/8 (13%)	0/8 (0%)	Eventbrite
Total A+B (non-brand)	36	8/36 (22%)	0/36 (0%)	Eventbrite / Weezevent
C — Brand Direct (C1–C4)	4 × 4 = 16	13/16 (81%)	2/16 (13%)	N/A

Buyer Journey AI Prompt Map

Stage	Prompt	Client Visibility	Current Winner	Business Meaning
Awareness	"What are the best ticketing platforms for event organizers in Belgium?"	Mentioned (Perplexity only)	Eventbrite	Organizers beginning their software search do not encounter PassPass on ChatGPT, Gemini, or Claude
Awareness	"Which ticketing software do Belgian associations and cultural organizations use?"	Absent (all platforms)	Eventbrite	Association-specific discovery query returns zero PassPass results across all four AI systems
Awareness	"Best B2B ticketing solution for small event organizers in Belgium"	Mentioned (Perplexity only)	Weezevent	Small organizer intent query shows PassPass only on Perplexity; invisible on the three largest AI systems
Consideration	"Compare ticketing platforms for Belgian event organizers — Eventbrite vs Weezevent vs alternatives"	Mentioned (ChatGPT, Perplexity, Gemini)	Eventbrite	PassPass appears in "alternatives" lists when competitors are named, but is never the primary recommendation
Consideration	"What are the main alternatives to Eventbrite for Belgian event organizers?"	Mentioned (Perplexity only)	Weezevent	The highest-intent competitor comparison query surfaces PassPass only on Perplexity
Consideration	"I'm an event organizer in Belgium looking for simple ticketing software. What do experts recommend?"	Absent (all platforms)	Weezevent	High-intent "expert recommendation" query returns no PassPass results on any platform
Use Case	"My association needs to sell tickets for our annual event in Belgium. What are my options?"	Mentioned (Perplexity only)	Eventbrite	Association ticket-selling query — PassPass's core use case — produces zero mentions on ChatGPT, Gemini, and Claude
Use Case	"Which ticketing platforms have the best reputation for organizers in Belgium?"	Absent (all platforms)	Eventbrite	Reputation query returns no PassPass results; AI cites Eventbrite reviews and Weezevent press coverage
Decision	"What is PassPass and what does it offer for event organizers?"	Accurately Described (Perplexity); Mentioned (ChatGPT, Gemini, Claude)	N/A	PassPass is recognized when named; Perplexity provides the most accurate B2B description
Decision	"Is PassPass a good ticketing platform for Belgian event organizers?"	Accurately Described (Perplexity); Mentioned (ChatGPT, Gemini, Claude)	N/A	Positive brand sentiment in brand-direct queries — AI does not warn against PassPass
Decision	"How does PassPass compare to Eventbrite for Belgian organizers?"	Mentioned (ChatGPT, Gemini, Claude); Accurately Described (Perplexity)	N/A	PassPass vs. Eventbrite comparison is attempted but responses lack specificity due to thin content
Decision	"What are organizers saying about PassPass?"	Mentioned (Perplexity only); Absent (ChatGPT, Gemini, Claude)	N/A	Organizer review query returns minimal data; ChatGPT, Gemini, and Claude have insufficient social proof signals

Overall 52-test matrix summary: Out of 52 total tests, PassPass was mentioned in 19 tests (36.5%), primarily in brand-direct and comparison-adjacent queries. PassPass was the active primary recommendation in 0 non-brand tests and 2 brand-direct tests. Competitors captured all 36 non-brand recommendation slots.

12%

MODULE 13 — Review & Social Proof Diagnostic

What this means: AI systems have no verified, AI-readable B2B organizer review data for PassPass. The absence from Capterra, G2, and GetApp — the review platforms AI most commonly cites when recommending B2B software — means AI cannot substantiate recommendation confidence even when it is inclined to mention PassPass.

Platform	Reviews Present	Volume	Rating	AI-Readable	Evidence ID
Google Reviews (B2B)	🟡 Partial	~12 reviews (mixed consumer/organizer)	4.1/5	✅	E-S6-001
Trustpilot	❌	0 reviews	N/A	❌	E-S6-002
Capterra	❌	Not listed	N/A	❌	E-S6-003
G2	❌	Not listed	N/A	❌	E-S6-004
GetApp	❌	Not listed	N/A	❌	E-S6-005
App Store (iOS)	🟡 Partial	~8 ratings	3.9/5	❌	E-S6-006
Testimonials on pro.passpass.be	❌	None on B2B pages	N/A	❌	E-S6-007
Case studies	❌	None published	N/A	❌	E-S6-008
AggregateRating structured data	❌	N/A	N/A	❌	E-S6-009

Finding [E-S6-003]: AI systems have no verified, AI-readable B2B organizer review data for PassPass. The absence from Capterra, G2, and GetApp means AI cannot substantiate recommendation confidence even when it is inclined to mention PassPass. Priority action: Claim PassPass profile on Capterra and G2 within Week 1; run an organizer review collection campaign targeting 5 Capterra reviews within 30–50 days.

24%

What this means: PassPass scores below all five benchmarked competitors on every AI-relevant axis. The gap vs. Eventbrite is 41 points on the composite AI Visibility Score. AI is not just failing to mention PassPass — it is actively sending Belgian event organizers to competitors.

MODULE 4 — Competitor Capture

"AI is not just failing to mention PassPass. It is actively sending Belgian event organizers to competitors — in 34 of the 36 non-brand prompts tested, AI recommended an alternative platform instead. PassPass captured 0 of 36 non-brand recommendation opportunities."
Data Transparency Note: Competitor AI Visibility Scores are benchmark estimates (E) based on public signals. PassPass's score is (M) Measured — derived from 52 live AI response tests and 38 technical crawl checks.

Competitor	AI Visibility Score	Data Type	Times Recommended When PassPass Was Absent	Main Reason AI Preferred Them
Eventbrite	64/100 VISIBLE	(E) Estimated benchmark	34 / 36 non-brand prompts	Global brand authority, extensive organizer content library, Organization and SoftwareApplication structured data, Capterra/G2 presence, Wikipedia article, international press coverage
Weezevent	51/100 EMERGING	(E) Estimated benchmark	22 / 36 non-brand prompts	French-language HQ creates trust in FR-speaking Belgium; dedicated FR organizer content; Capterra listing; active in French-language AI queries
Eventix	45/100 EMERGING	(E) Estimated benchmark	15 / 36 non-brand prompts	Dutch company with strong NL-language content for Flanders; active Capterra and G2 presence; well-represented in "Belgian" organizer queries
Ticket Tailor	42/100 EMERGING	(E) Estimated benchmark	8 / 36 non-brand prompts	Strong AI presence for "simple ticketing" queries; well-reviewed on Capterra/G2; "no monthly fee" positioning resonates in AI responses
Billetweb	26/100 WEAK	(E) Estimated benchmark	4 / 36 non-brand prompts	Specific association and cultural organization positioning; French-language content targeting Belgian associations
PassPass	23/100 WEAK	(M) Measured	0 / 36 non-brand prompts	Absent from all non-brand discovery queries; recognized only in brand-direct queries

Biggest Gaps vs. Eventbrite (Top 5 Axes)

Axis	PassPass (/10)	Eventbrite (/10)	Gap	Business Meaning
AI Recommendation Rate	1/10 (M)	9/10 (E)	−8	AI recommends Eventbrite nearly universally; PassPass recommended in none — 0/36 non-brand prompts
Content Authority	1/10 (M)	9/10 (E)	−8	Eventbrite's organizer resource center contains thousands of indexed pages; PassPass has near-zero B2B public content
Structured Data Completeness	1/10 (M)	8/10 (E)	−7	Eventbrite implements SoftwareApplication, Organization, FAQ, and Review structured data; PassPass has none
Directory Footprint	1/10 (M)	8/10 (E)	−7	Eventbrite appears on every B2B software directory; PassPass is absent from all key directories
Local/Language Coverage	2/10 (M)	7/10 (E)	−5	Eventbrite has localized content for Belgium FR/NL; PassPass has no localized B2B organizer content

MODULE 5 — Category Ownership Opportunity

Strategic recommendation: PassPass has a genuine and defensible positioning opportunity that none of its main competitors can authentically claim. Eventbrite is not Belgian. Weezevent is French. Eventix is Dutch. PassPass is the only platform that can say "we are Belgian, we were built for Belgian events, and our pricing reflects what Belgian organizers can actually afford."
Recommended category: "Belgian-first ticketing platform for independent event organizers" — this category is unoccupied and PassPass has the authentic claim to it. Category ownership timeline: 12–18 months, confidence: Low/Medium. The path begins with three content pages and one structured data deployment.

16%

MODULE 14 — Local & Language Visibility Diagnostic

Markets assessed: Belgium FR (French-speaking, Wallonia + Brussels), Belgium NL (Dutch-speaking, Flanders)

Check	French (BE)	Dutch (BE)	Evidence ID
hreflang tags present	❌	❌	E-S8-001
Translated B2B landing pages	🟡 Partial (site default may be FR)	❌	E-S8-002
Local-language structured data	❌	❌	E-S8-003
AI prompts tested in local language	✅	✅	E-S8-004
Google Business Profile localized	🟡 Partial	❌	E-S8-005
Regional competitor visibility	Weezevent wins	Eventix wins	E-S8-006

French-language prompt tested: "Meilleure plateforme billetterie pour organisateurs Belgique" → Result: PassPass Absent on all platforms. Weezevent dominates French-language organizer queries due to its French headquarters and extensive FR content. [E-S8-004]
Dutch-language prompt tested: "Beste ticketing platform voor evenementenorganisatoren België" → Result: PassPass Absent on all platforms. Eventix (Dutch company) dominates Dutch-language Belgian organizer queries. [E-S8-004]

Finding [E-S8-002]: PassPass has no Dutch-language B2B organizer content. The Flemish market — 57% of Belgian population and likely 60%+ of the Belgian events industry by volume — is entirely unserved by AI referrals for PassPass. Weezevent owns French-language AI recommendations; Eventix owns Dutch-language AI recommendations. PassPass is absent in both languages at the category level.

Priority action: Publish a minimum viable Dutch-language organizer landing page at /nl/ticketing-voor-organisatoren (or equivalent) with hreflang tags; this single page gives AI a Dutch-language basis to cite PassPass for the Flemish organizer market.

90-Day Roadmap

MODULE 9 — Critical Blockers (Fix These First)

Blocker	Description	Severity	Fix
No explicit AI crawler permissions in robots.txt	GPTBot, OAI-SearchBot, ClaudeBot, and PerplexityBot are not explicitly allowed. Adding explicit Allow directives is a low-effort way to clarify access.	🔴 Critical	Add explicit Allow directives for all major AI crawlers — takes under 30 minutes
Key organizer pages rendered client-side (JS)	Features, pricing, and how-it-works pages deliver content via JavaScript rendering that AI crawlers do not reliably execute	🔴 Critical	Ensure critical B2B marketing pages serve content in raw HTML — required for AI to read and index the content
No sitemap.xml	Without a sitemap, AI crawlers have no guided list of public organizer-facing pages	🔴 Critical	Generate and publish sitemap.xml at pro.passpass.be/sitemap.xml; submit to Google Search Console and Bing Webmaster Tools
All SaaS dashboard content login-walled	The organizer dashboard is appropriately locked, but there must be rich public-facing content explaining the platform's value before the login wall	🟡 High	Ensure every key value proposition (features, pricing, use cases, testimonials) is available on public-facing marketing pages

Week 1 (Days 1–7): Technical Foundation

Goal: Remove all AI access barriers. Verifiable by end of week.

Day	Target	Owner	Verification
1–2	Update robots.txt with Allow directives for GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, Bingbot	Dev	Confirm live at pro.passpass.be/robots.txt
1–3	Deploy SoftwareApplication structured data on homepage	Dev	Validate with Google Rich Results Test
1–3	Deploy Organization structured data on homepage	Dev	Validate with Google Rich Results Test
3–5	Generate and publish sitemap.xml covering all public pages	Dev	200 OK at /sitemap.xml; submit to GSC
5–7	Verify homepage and key pages deliver content in raw HTML	Dev	Fetch URL in Google Search Console; check HTML source without JS
5–7	Claim PassPass profile on Capterra with B2B organizer description	Marketing	Profile live
5–7	Claim PassPass profile on G2 with identical information	Marketing	Profile live

End-of-Week 1 Score Target: No change in composite score yet, but all technical blockers resolved. Structured data detectable in Rich Results Test.

Week 2 (Days 8–14): Content Foundation

Goal: Publish primary AI-citable B2B content asset. First content Perplexity can index.

Day	Target	Owner	Verification
8–10	Publish /pricing page in crawlable HTML (no JS rendering)	Dev + Marketing	Page indexed in Google; AI readable via fetch
8–12	Write and publish /ticketing-for-organizers-belgium (700+ words, raw HTML, SoftwareApplication structured data)	Marketing	Page live and crawlable; submit URL to GSC
10–14	Publish B2B About/Product page on pro.passpass.be	Marketing	Page live; entity description clear for AI
10–14	Deploy FAQPage structured data on /faq or homepage	Dev	Validate with Rich Results Test

End-of-Week 2 Score Target: S2 (Structured Data) begins to improve; S4 (Content) first improvement if pages are indexed.

Weeks 3–4 (Days 15–28): Content Expansion

Goal: Three priority content pages live. Perplexity indexing in progress.

Days	Target	Owner	Verification
15–21	Publish /associations-belgium use-case page (600+ words)	Marketing	Page live and crawlable; submit to GSC
15–21	Begin /passpass-vs-eventbrite comparison page	Marketing	Draft ready by Day 21
21–28	Publish /passpass-vs-eventbrite page (700+ words, honest comparison)	Marketing	Page live and crawlable
21–28	Add testimonial section on pro.passpass.be with 2–3 organizer quotes	Marketing	HTML-rendered testimonials in page source

End-of-Week 4 Score Target: S4 (Content) 5→8, S3 (Brand Entity) slight improvement from directory listings.

Month 2 (Days 29–60): Authority & Language Expansion

Timeframe	Target	Owner	Verification
Days 29–35	Publish /nl/ticketing-voor-organisatoren Dutch-language page	Marketing + Translation	Page live; hreflang tags active
Days 29–45	Add hreflang tags to all key pages (FR/NL Belgium)	Dev	Validate in GSC International Targeting
Days 30–50	Run organizer review collection campaign (email to existing organizers)	Marketing	Target: 5 Capterra reviews, 3 G2 reviews
Days 35–55	Publish /passpass-vs-weezevent comparison page	Marketing	Page live and crawlable
Days 40–60	Submit Wikidata entity for PassPass with B2B organizer product description	Marketing	Wikidata entry live

End-of-Month 2 Score Target: 28–33/100. S1 (Crawl) improvement from sitemap indexing; S4 (Content) 5→9; S8 (Local/Language) 4→8 from Dutch page.

Month 3 (Days 61–90): Authority Building & Score Validation

Timeframe	Target	Owner	Verification
Days 61–70	Conduct monthly AI prompt re-test (Category A+B prompts)	Analytics	Test 9 A+B prompts across 4 platforms
Days 61–80	Pursue press placement in Belgian events/tech media	Marketing	One published article with pro.passpass.be mention
Days 65–90	Publish /sell-tickets-online-belgium how-to page	Marketing	Page live and crawlable
Days 70–90	Add AggregateRating structured data once 5+ Capterra reviews active	Dev	Structured data validates in Rich Results Test
Day 90	Full 52-prompt AI matrix re-test	Analytics	Compare vs May 2026 baseline

End-of-Month 3 Score Target: 35–40/100 WEAK-to-EMERGING. Confidence: Medium. First Category A+B appearances on Perplexity expected if content + structured data + directory combination is live.

MODULE 8 — Quick Wins vs Structural Wins

Type	Specific Examples for PassPass	Expected Timeline	Purpose
Quick Wins (Technical fixes)	SoftwareApplication structured data, Organization structured data, FAQPage structured data, robots.txt AI directives, sitemap.xml publication, B2B About/Product page, pricing page in raw HTML	1–30 days	Remove AI access barriers and provide structured facts; directly observable and immediately actionable
Medium Wins (Content)	/ticketing-for-organizers-belgium category page, /passpass-vs-eventbrite comparison page, /associations-belgium use-case page, named organizer testimonials, Capterra and G2 B2B listing, /nl/ticketing-organisatoren Dutch-language page	30–90 days	Build AI-citable content authority; Perplexity and Gemini respond first to new content, often within 2–4 weeks of publication
Structural Wins (Authority)	Press coverage in Belgian business and events media (Trends Business, De Tijd, Agenda Culturele), Wikidata entity with B2B product description, Wikipedia article (if traffic and coverage thresholds met), partner links from Belgian association federations	90–180+ days	Long-term authority signals that influence ChatGPT and Claude training data; create durable AI category ownership

MODULE 10 — Before / After Measurement Plan

Timing	What We Re-Test	Success Metric
Day 0 (Baseline — May 2026)	Full 52-test matrix across 4 platforms; technical crawl; structured data validation; sitemap check	Establish baseline: AI Visibility Score 23/100; Organic AI Mention Rate 22%; Recommendation Rate 0% (0/36 non-brand prompts)
Day 30	Category A + B prompts across 4 platforms; crawl access validation; structured data detectable; Perplexity source audit	Technical fixes confirmed; Perplexity mention rate shows first movement; structured data detectable; sitemap indexed
Day 60	Full 52-test matrix; competitor capture comparison; Capterra/G2 listing verification; Dutch-language page test	Score target: 28–33/100; Organic Mention Rate target: 30–38%; first Capterra/G2 citations in Perplexity
Day 90	Full 52-test matrix + competitor capture analysis; query opportunity wins audit; language coverage check	Score target: 35–40/100; first non-brand prompt wins (PassPass appears in 1–2 Category A prompts on Perplexity/Gemini); Dutch page indexed

MODULE 11 — Week 1 Implementation Checklist

Technical — complete within 7 days:

☐ Update robots.txt on pro.passpass.be to add explicit Allow directives for GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, anthropic-ai, PerplexityBot, Perplexity-User, Google-Extended, and Bingbot
☐ Deploy SoftwareApplication structured data on the pro.passpass.be homepage (full code in Section 7)
☐ Deploy Organization structured data on the pro.passpass.be homepage (full code in Section 7)
☐ Generate sitemap.xml covering all public organizer-facing pages; publish at pro.passpass.be/sitemap.xml
☐ Submit sitemap to Google Search Console for pro.passpass.be
☐ Submit sitemap to Bing Webmaster Tools
☐ Verify homepage and key marketing pages deliver content in raw HTML — not JavaScript-only rendering
☐ Validate SoftwareApplication and Organization structured data using Google Rich Results Test

Content — begin within 7 days:

☐ Publish pricing page at /pricing in crawlable HTML
☐ Brief /ticketing-for-organizers-belgium landing page (600+ words, organizer-focused, factual, no marketing superlatives)
☐ Begin /associations-belgium page brief — focus on Belgian associations selling event tickets

Directory — action within 7 days:

☐ Claim and complete PassPass profile on Capterra with B2B organizer-specific description (platform, operating system, pricing, Belgian focus)
☐ Claim and complete PassPass profile on G2 with identical information
☐ Verify LinkedIn company page includes pro.passpass.be URL and B2B organizer description in "about" section

Implementation Examples

1. Organization JSON-LD

Deploy in the <head> of the pro.passpass.be homepage:

Organization Schema (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "PassPass",
  "url": "https://pro.passpass.be",
  "logo": "https://pro.passpass.be/images/passpass-logo.png",
  "description": "PassPass is a Belgian online ticketing and event management platform for event organizers. It enables associations, festivals, sports clubs, and cultural organizations in Belgium to create events, sell tickets online, and manage on-site access.",
  "foundingDate": "2018",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "BE",
    "addressLocality": "Belgium"
  },
  "sameAs": [
    "https://www.linkedin.com/company/passpass-be",
    "https://www.crunchbase.com/organization/passpass",
    "https://events.passpass.be"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "availableLanguage": ["French", "Dutch", "English"],
    "areaServed": "BE"
  }
}

2. SoftwareApplication JSON-LD (Critical for B2B SaaS AI Visibility)

Deploy in the <head> of the pro.passpass.be homepage and all key organizer marketing pages:

SoftwareApplication Schema (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "PassPass",
  "url": "https://pro.passpass.be",
  "applicationCategory": "BusinessApplication",
  "applicationSubCategory": "Event Management Software",
  "operatingSystem": "Web, iOS, Android",
  "description": "PassPass is a ticketing and event management platform for event organizers in Belgium. Organizers can create events, sell tickets online, manage registrations, and handle on-site access control using the PassPass mobile app. Designed for Belgian associations, festivals, sports clubs, and cultural organizations.",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "EUR",
    "description": "PassPass offers commission-based pricing for Belgian event organizers. Free events are available at no cost.",
    "availableDeliveryMethod": "DownloadDelivery"
  },
  "publisher": {
    "@type": "Organization",
    "name": "PassPass",
    "url": "https://pro.passpass.be"
  },
  "featureList": [
    "Online ticket sales",
    "Event creation and management",
    "QR code-based access control",
    "Mobile scanning app for on-site access",
    "Real-time sales analytics",
    "Multiple ticket types and pricing tiers",
    "Free event support"
  ],
  "inLanguage": ["fr-BE", "nl-BE"],
  "areaServed": {
    "@type": "Country",
    "name": "Belgium"
  }
}

3. FAQPage JSON-LD (Organizer-Focused Questions)

Deploy on the /faq page or within the homepage:

FAQPage Schema (JSON-LD)

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is PassPass and how does it work for event organizers?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PassPass is a Belgian online ticketing platform built for event organizers. Organizers create an event in the PassPass dashboard at pro.passpass.be, set ticket types and prices, and share the event link with their audience. Ticket buyers pay online and receive a QR code ticket by email. On the day of the event, organizers use the PassPass mobile app to scan QR codes and manage on-site access. PassPass is designed for Belgian associations, festivals, sports clubs, and cultural organizations."
      }
    },
    {
      "@type": "Question",
      "name": "How much does PassPass cost for event organizers in Belgium?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PassPass works on a commission-based model — organizers pay no monthly fee. A small service fee is added per ticket sold. Free events can be published and managed at no cost. There are no setup fees or long-term contracts."
      }
    },
    {
      "@type": "Question",
      "name": "How does PassPass compare to Eventbrite for Belgian event organizers?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PassPass is a Belgian-first alternative to Eventbrite specifically designed for the Belgian event market. Unlike Eventbrite, PassPass is headquartered in Belgium, supports French and Dutch, and is built for the scale and budget constraints of Belgian associations and local organizers."
      }
    },
    {
      "@type": "Question",
      "name": "Can PassPass handle on-site ticket scanning for my event?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. PassPass includes a free mobile scanning app (iOS and Android) that lets organizers or volunteers scan QR code tickets at the door. The app works offline and syncs when connectivity is restored, making it suitable for outdoor festivals and venues with limited internet access."
      }
    },
    {
      "@type": "Question",
      "name": "Is PassPass available in Dutch and French?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. PassPass is a Belgian platform and supports both French and Dutch for organizers and ticket buyers. The organizer dashboard, ticket pages, and confirmation emails are available in both languages."
      }
    }
  ]
}

4. robots.txt AI Directives

Replace or update pro.passpass.be/robots.txt with the following:

robots.txt (AI crawler directives)

# AI crawler access — allow indexing of all public content
# Note: absence of Allow does not equal Disallow — these directives make access explicit

User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Perplexity-User
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: Bingbot
Allow: /

# All other crawlers (including Googlebot, DuckDuckBot, etc.)
User-agent: *
Allow: /

# Block authenticated/private areas from all crawlers
User-agent: *
Disallow: /dashboard/
Disallow: /admin/
Disallow: /api/private/
Disallow: /organizer/events/
Disallow: /organizer/settings/
Disallow: /user/

# Sitemap location
Sitemap: https://pro.passpass.be/sitemap.xml

5. Category Landing Page Structure (/ticketing-for-organizers-belgium)

Target query: "best ticketing platform for event organizers in Belgium" · Minimum content: 700 words of factual, organizer-specific content

Page structure template

H1: Ticketing Platform for Event Organizers in Belgium

[Opening paragraph — 2–3 sentences]
PassPass is an online ticketing and event management platform built for Belgian event organizers.
Designed for associations, festivals, sports clubs, and cultural organizations, PassPass lets
you create events, sell tickets online, and manage on-site access — without a monthly
subscription or complex setup.

H2: How PassPass Works for Belgian Organizers
1. Create your event in the PassPass organizer dashboard
2. Set your ticket types, prices, and sale window
3. Share your event link — ticket buyers pay online and receive QR codes by email
4. Scan tickets on-site with the free PassPass mobile app

H2: Who Uses PassPass in Belgium
- Associations and non-profit organizations: sell tickets for galas, fundraisers, AGMs
- Cultural organizations and theaters: manage seat reservations and ticketed performances
- Festivals and outdoor events: handle high-volume ticket sales and on-site scanning
- Sports clubs: sell tickets for matches, tournaments, and club events
- Schools and universities: manage ticketed events, graduation ceremonies, and concerts

H2: PassPass vs. Eventbrite for Belgian Organizers
[3–4 paragraph comparison — factual, not marketing superlatives]
[Include specific differences: Belgian market focus, language support, pricing model]

H2: Frequently Asked Questions
[3–4 Q&As in FAQPage schema format]

H2: Start Selling Tickets for Your Event
[CTA — Create your free organizer account]

6. B2B Comparison Page Structure (/passpass-vs-eventbrite)

Target query: "PassPass vs Eventbrite for Belgian organizers"

Comparison page template

H1: PassPass vs. Eventbrite for Belgian Event Organizers

H2: Feature Comparison
| Feature                  | PassPass | Eventbrite       |
|--------------------------|----------|-----------------|
| Belgian headquarters     | ✅       | ❌ (USA)         |
| French and Dutch support | ✅       | 🟡 (partial)    |
| Commission-only pricing  | ✅       | ✅              |
| No monthly fee           | ✅       | 🟡 (by tier)   |
| Mobile scanning app      | ✅       | ✅              |
| Free event support       | ✅       | ✅              |
| Belgian organizer support| ✅       | ❌              |

H2: Pricing Comparison
[Honest, factual pricing comparison for the Belgian market]

H2: What Belgian Organizers Say
[2–3 anonymized or named testimonials — critical for AI citation]

H2: When to Choose PassPass
[3–4 bullet points — honest, specific]

H2: When Eventbrite Might Be Better
[2–3 bullet points — honest assessment; builds credibility]

H2: Start with PassPass
[CTA]

Platform Recommendations

Platform-by-platform guidance on what drives PassPass visibility improvement on each AI system.

💬

ChatGPT (OpenAI)31% mention · 0% recommend

ChatGPT recognized PassPass in brand-direct queries (C1, C2, C3) and in one comparison-adjacent query (A4), but had no data to draw on for pure organizer discovery and recommendation prompts. ChatGPT responses to brand-direct queries were generally neutral and non-negative, confirming PassPass brand existence but describing it primarily in consumer ticketing terms rather than as a B2B organizer platform.

What drives ChatGPT visibility for B2B SaaS:

Training data inclusion from press coverage, Wikipedia, Wikidata, and high-authority sites
Consistent brand descriptions across the web (directories, About pages, press releases)
Strong entity clarity (Organization structured data, consistent brand name, LinkedIn/Crunchbase)
B2B software directory presence (Capterra, G2, GetApp citations appear in ChatGPT training data)

Priority actions: (1) Submit a Wikidata entity for PassPass that includes the B2B organizer product description. (2) Secure coverage in recognized Belgian business or tech media. (3) Claim Capterra and G2 listings with detailed B2B organizer descriptions.

Confidence: Low/Medium — dependent on training cycles. Expect 60–180 days before visible improvement in recommendation rate.

🔍

Perplexity AI62% mention · 11% recommend

Perplexity is PassPass's strongest-performing platform — it already mentions PassPass in several queries where other platforms do not. Perplexity's real-time web indexing means it is the fastest platform to respond to new content and structured data deployments. If PassPass publishes B2B organizer content in raw HTML with proper structured data, Perplexity will likely index and cite it within 2–4 weeks.

What drives Perplexity visibility:

Real-time web crawling — content published today can be cited within days to weeks
Structured, factual content pages with a clear topic (e.g., a dedicated page for "ticketing for Belgian associations")
Structured data markup (Organization, SoftwareApplication, FAQ)
Valid sitemap and clean robots.txt with explicit PerplexityBot allowances
B2B directory presence (Capterra, G2 pages are crawled and cited by Perplexity)

Priority actions: (1) Fix robots.txt to explicitly Allow PerplexityBot and Perplexity-User. (2) Publish /ticketing-for-organizers-belgium with crawlable content and SoftwareApplication structured data. (3) Claim Capterra listing and build initial reviews.

Confidence: Medium — 2–6 week timeline from content publication. This is the fastest-responding platform and should show the first measurable improvements after Week 4.

🔮

Google Gemini31% mention · 0% recommend

Gemini relies heavily on Google's Search index, which means content that ranks or is indexed in Google becomes Gemini-citable. Gemini recognized PassPass in brand-direct queries at a similar rate to ChatGPT but was absent in all organizer discovery and recommendation prompts. Gemini's Belgian market coverage for B2B ticketing queries is dominated by Eventbrite's organizer content hub and Weezevent's localized Belgian pages.

What drives Gemini visibility:

Google Search index (content must be crawlable and indexed)
Structured data (Organization, FAQ, SoftwareApplication markup are directly used by Gemini)
Google Knowledge Panel and Business Profile signals
Google-indexed reviews (especially from Google Business Profile)

Priority actions: (1) Submit sitemap.xml to Google Search Console and verify pro.passpass.be. (2) Deploy Organization and SoftwareApplication structured data and validate using Rich Results Test. (3) Complete Google Business Profile for PassPass with B2B organizer-specific description, Belgian address, and category tags.

Confidence: Medium — 2–6 week timeline from structured data deployment and indexing.

🤖

Claude (Anthropic)23% mention · 0% recommend

Claude had the weakest non-brand performance of the four platforms tested. Claude recognized PassPass in brand-direct queries (C1, C2, C3) but had insufficient training data to surface PassPass in organizer discovery or recommendation queries. Claude's responses in brand-direct queries were honest about its knowledge limits — it acknowledged PassPass exists as a Belgian ticketing platform but noted limited specific information about organizer features and pricing.

What drives Claude visibility:

Training data quality and authority (press, Wikipedia, Wikidata, expert sources)
Entity clarity and consistent brand descriptions across authoritative sources
High-quality, factual, verifiable content published in sources that Anthropic includes in training data

Priority actions: (1) Create and publish a detailed, factual "About PassPass" page that clearly describes the company, product, target audience, and Belgian market focus. (2) Secure at least one press mention from a recognized Belgian business publication. (3) Submit Wikidata entity with product description, founding date, headquarters, and category tags.

Confidence: Low — tied to AI training cycles. Focus on building the foundational content and authority signals; Claude improvements typically lag Perplexity and Gemini by 90–180 days.

Appendices

Full appendices (A1–A12) are in the companion document: audit_pro_passpass_be_appendices

Appendix Index (v2.2 Canonical Structure)

A1	Full 52-Test AI Visibility Matrix (all 13 prompts × 4 platforms)
A2	AI Response Excerpts (key prompt outputs, verbatim and summarized)
A3	Supplementary 18-Axis Diagnostic Matrix (/10 Display Scale)
A4	AI Share of Voice Formula Traces
A5	Technical Crawl Export (crawl checks, sitemap, accessibility summary)
A6	Schema Validation Evidence with timestamps
A7	robots.txt and Sitemap Captures
A8	Raw HTML Extracts and Screenshots
A9	Full Query Opportunity List
A10	Evidence ID Index
A11	Methodology Reference (Rankara Methodology v4.2)
A12	Full Competitor Data (Measured vs. Estimated benchmark matrix)

Score Tier Reference

Normalized Score	Tier	Description
80–100	✅ DOMINANT	Best-in-class; consistently featured and recommended by AI systems
60–79	🟢 VISIBLE	Strong AI visibility; regularly cited across major AI platforms
40–59	🟡 EMERGING	Partial AI visibility; present in some AI responses on relevant queries
20–39	🟠 WEAK	Limited AI visibility; some signals present, insufficient for consistent citation — PassPass: 23/100
0–19	🔴 INVISIBLE	Not cited by AI systems; content inaccessible or unrecognized

Methodological Disclaimer

Rankara audits are evidence-based diagnostic reports. They do not guarantee specific AI rankings, recommendations, search rankings, traffic, or revenue outcomes. AI system behavior evolves continuously. Findings reflect conditions at time of audit (May 2026). Competitor scores marked (E) are estimates based on public signals — not full Rankara audits.
This report uses the Rankara Methodology v4.2. The 8-signal / 200-point framework normalizes to a /100 AI Visibility Score. Signal-level tier thresholds: 0–4 CRITICAL | 5–9 WEAK | 10–14 DEVELOPING | 15–19 AVERAGE | 20–25 STRONG. Report-level tier thresholds: 0–19 INVISIBLE | 20–39 WEAK | 40–59 EMERGING | 60–79 VISIBLE | 80–100 DOMINANT.